Brief

Brief: Music Marketing

Details of brief:
 A cross-media production for a new artist or band in a genre (or sub-genre/ hybrid) of your choice.
Create an original music video and associated print or online material to promote the same artist or band.
You should create a cross-media production for a specialist record label. The chosen record label may be independent (such as XL Recordings) or a specialist label (such as Def Jam) that is part of a larger conglomerate.
You should target a specialised audience of 18-34 year-olds music aficionados with an interest in your chosen genre of music.

TASK 1: Audio-visual
Create:
An original music video to promote your artist or band.
Length: 3 minutes - 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length.
You may use an existing song for your music video (this does not need to be copyright-free), but the song must not have an existing official music video.

DETAILS: Production must include as a minimum:
The music video must construct representations of at least one social
group and include the following:
• Two or more filming locations (e.g. studio, rehearsal or live venue, or other locations appropriate to the genre).
• Wide range of camera shots, angles and movement.
• Shots of the artist or band to establish a clear identity/image.
• An element of performance (rehearsal and/or live and/or lip
synched appropriate to the genre).
• Clear structure with an element of narrative (such as enigma, disruption, resolution or character types) to visually interpret
the lyrics.
• Editing of original footage to the music track.
• Graphics depicting the original name of artist or band and title of the track.




Brief: Music Marketing

Details of breif:
 A cross-media production for a new artist or band in a genre (or sub-genre/ hybrid) of your choice.
Create an original music video and associated print or online material to promote the same artist or band.
You should create a cross-media production for a specialist record label. The chosen record label may be independent (such as XL Recordings) or a specialist label (such as Def Jam) that is part of a larger conglomerate.
You should target a specialised audience of 18-34 year-olds music aficionados with an interest in your chosen genre of music.

TASK 2: Print
Create:
A front cover and double page feature article for a new specialist music magazine to promote your artist or band to the target audience.
Length: 3 pages.

DETAILS: Production must include as a minimum:
Your print production must construct representations of at least one social group and include at least 6 original images and:

Front Cover:
• Original title and masthead for the magazine; strapline.
• Cover price and barcode.
• Main cover image of the band or artist to establish their identity.
• Main cover line relating to the artist or band plus at least 2 further cover lines.

Double page article:
• An interview with the artist or band (or extract from a longer article), approximately 300 words,
to promote the new artist or band.
• Headline and stand-first, sub-headings, column layout appropriate ton the genre.
• One main image and additional smaller/ minor
images (all original and different from the images on the cover); ‘stills’ from the music video must not be used.
• Details of the latest single release/ availability of the music video.
• At least one pull-quote and/or sidebar; links to the artist or band’s website and social media.