Some methods used to target and address audiences.
Technical and Audio Codes:
A music video teaser should have enigmatic edits depending on the genre.
There should be bright colours and varied fonts that feature on lifestyle magazine front covers make them eye-catching and more appealing to buy.
There should be a range of camera angles, shots and movement in a media product to make it more interesting to watch.
Language:
The language used in a media text should be appropriate for its intended audience.
Mode of Address:
Should be based on the product and audience, for example, some magazines like gossip or chat magazines will use an informal mode of address, which appeals to their target readership and suits the content of the magazines. Newspapers and television news programmes use a formal mode of address, which suits the serious nature of the content and is what their audience would expect.
Construction:
A moving image text can use enigma codes, star actors, or multi-stranded narratives to help it appeal to its target audience.
A print text layout and design will attract its audience with sell lines, cover lines and an eye catching cover image.
Context
Placing an advertisement for beer in a half time advert break during a live football game is likely to attract the target audience of adult males.
Placing a film trailer for a romantic comedy in an advert break during another romantic comedy being broadcast on TV will mean that it is likely to be seen by the film's target audience.
Other ways to target audience and promote media product:
Major factors that affects the way in which an audience responds
Audiences are divided into different segments:
Demographic and socio economic segment- This includes gender, age, ethnicity, income, education, geography, and other physical or situational characteristics.
Attitudinal segment- Included shared attitudes and emotions of consumers about a particular subject, product or service.
Psychographic segment- Shared values, personalities, interests and lifestyles of consumers.
Uses and gratification theory
Theory suggests there are certain reasons why an audience responds to different media texts:
Entertainment and diversion:
Audiences consume media texts to escape from their everyday lives. They choose entertaining texts that allow them to divert their attention from the real world.
Information and education:
Some media texts are consumed by audiences when they want to be informed and educated.
Social interaction:
Some media texts like The X Factor or I'm a Celebrity Get Me Out of Here provoke interaction with the audience. Social media can now spark an immediate reaction and get people talking while the action is still happening.
Personal identity:
Some audiences like to watch or read media texts because they can compare their life experiences with those represented in it. Audience pleasure comes from empathising and identifying with characters or content represented in them. Soap operas or lifestyle magazines can offer audiences this kind of enjoyment.
Audience Research - https://www.surveymonkey.com/stories/SM-MHSQY259/
Technical and Audio Codes:
A music video teaser should have enigmatic edits depending on the genre.
There should be bright colours and varied fonts that feature on lifestyle magazine front covers make them eye-catching and more appealing to buy.
There should be a range of camera angles, shots and movement in a media product to make it more interesting to watch.
Language:
The language used in a media text should be appropriate for its intended audience.
Mode of Address:
Should be based on the product and audience, for example, some magazines like gossip or chat magazines will use an informal mode of address, which appeals to their target readership and suits the content of the magazines. Newspapers and television news programmes use a formal mode of address, which suits the serious nature of the content and is what their audience would expect.
Construction:
A moving image text can use enigma codes, star actors, or multi-stranded narratives to help it appeal to its target audience.
A print text layout and design will attract its audience with sell lines, cover lines and an eye catching cover image.
Context
Placing an advertisement for beer in a half time advert break during a live football game is likely to attract the target audience of adult males.
Placing a film trailer for a romantic comedy in an advert break during another romantic comedy being broadcast on TV will mean that it is likely to be seen by the film's target audience.
Other ways to target audience and promote media product:
- Engage on social media
- Pitch to the publications they read
- Improve your SEO
- Speaking opportunities
Major factors that affects the way in which an audience responds
- Gender
- Age
- Ethnicity
- Cultural factors
- Situation
Audiences are divided into different segments:
Demographic and socio economic segment- This includes gender, age, ethnicity, income, education, geography, and other physical or situational characteristics.
Attitudinal segment- Included shared attitudes and emotions of consumers about a particular subject, product or service.
Psychographic segment- Shared values, personalities, interests and lifestyles of consumers.
Uses and gratification theory
Theory suggests there are certain reasons why an audience responds to different media texts:
Entertainment and diversion:
Audiences consume media texts to escape from their everyday lives. They choose entertaining texts that allow them to divert their attention from the real world.
Information and education:
Some media texts are consumed by audiences when they want to be informed and educated.
Social interaction:
Some media texts like The X Factor or I'm a Celebrity Get Me Out of Here provoke interaction with the audience. Social media can now spark an immediate reaction and get people talking while the action is still happening.
Personal identity:
Some audiences like to watch or read media texts because they can compare their life experiences with those represented in it. Audience pleasure comes from empathising and identifying with characters or content represented in them. Soap operas or lifestyle magazines can offer audiences this kind of enjoyment.
Audience Research - https://www.surveymonkey.com/stories/SM-MHSQY259/
Excellent audience focus
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